HOW I HAVE LANDED FEW CLIENTS FROM EXPERIENCE.
So recently I have been asked by several people as to what I really do and how I get my clients and if I really make money working out of office. In other words, How do I find clients, get them to trust me with their work but not be fully employed by them.
Cutting the long story not very short, this is how I landed some of my big remote online jobs be it underwriting, social media management, content creation, online marketing etc clients in 2017 soon after I fired myself from my previous 6 months full time work.
.I’ll teach you the “principle” behind what I did. So you can use it with any skill you offer – even if you’re not an online freak like I am trying to be.
In late 2017, I quit my job for a better one. Lol. Just joking, I just realized I do not do well under too much supervision so I left Malawi Tourism Council even when the new offer was 2x plus what I was getting during my 6 months there. Freedom over Money was what I was after.
But unfortunately, I did not have a clear thing to do after that period. This sucks because truth be told, I am good at telling stories of products and services but to get that customer to pay has not been easy for me. I just did not know how to get clients or anything. At the same time, my buddy Kondwani is straight up BALLIN’ around after he got fired from a company he co founded, he is setting up a new company and he is roping in new clients like wow1 .He just landed some really big IT contracts – like big enough to upgrade from a 2 doors Vits to a new make Mazda Demio and planning to buy a new Vitz for the office. I talk to him for advice, like “how’d you do it?” type of stuff...Here’s what he tells me:
“There’s TONS of opportunity out there… it’s all just hidden from the job boards. Plus, there’s tons of competition looking for the same gigs, but they’re all lazy. All you have to do is stand out from them, and the best way to do that is give “real” value upfront”.
Well, real value. So, I am always seeing Vincent from Mhub and you know he is super great at what he does and he does amazing work so I am there always picking his brain. He opens few doors for me including hat UNICEF bloggers and Social Media workshop participation and several more. Now here is what Vincent and Kho told me during this period:
They told me to study my prospect’s business – so I read their website, followed their social media, and even joined their email list. Based on that, Vin told me to create a document that had 1 – 3 ideas for how to IMPROVE what they were doing. So that’s exactly what I did.
I saw a social media and communications post gig online somewhere – it was only $20. (MK15,000) a month. What a small money. So I applied... but I also sent the guys a document of 3 good ideas to make their business better. Those ideas were –
1.) Adding their website success stories into their content marketing strategy, so you could LEAD with social proof and get more customers (their success stories were tucked away on an obscure page on their website).
2.) Creating a course on “X” to differentiate them from the competition (who were all doing courses on “Y” which based on reviews... people were getting tired of).
3.) Focusing heavily on email marketing as a revenue source (and even showing them what their email calendar for one month would look like, with examples from THEIR industry).
And then ultimately, I told them “If accepted, I can take care of all these things for you.”
The guy immediately emailed me that night and said this:
“Hey, I wanted to talk to you because no one’s done that before. Those are cool ideas. We’ve actually been looking for a good writer to work with us long-term, but I’d like to test your skills with some smaller ones first.” This is how it panned out –1st project:
2nd project: MK80,000 Social Media strategy in 2 days.
3rd project: MK430,000 website content, development and orientation in 2 weeks.
Now they offered me a good monthly remote working contract. The crazy part? They didn’t even want me to DO any of those ideas. They just wanted someone they liked.
The truth is, EVERY business is looking for the same thing –People who can give *valuable* ideas without being asked…People who aren’t afraid to do the work... And people who can take an initiative… It only takes a LITTLE bit more effort to stand out in a big way...
Give *real* value up front to stand out from EVERYONE else applying for the same gigs. Because behind those gigs are where the *real* opportunities are. That MK15,000 gig has turned into 6 months of travel, visiting new countries, and (for people who read my posts) a change of career. (This is not just about Money, this is also how I ended up working with Kufewa Acrobatics).
Always lead with value – you never know what doors it can open up. I do not sell courses or any of that...I simply want to “give back” in a way that can be helpful for those who are a couple steps behind me. It makes me feel good. So you can share this post with others if you think they may need the advice in it.
Drop a comment if if you found this valuable.
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.