Some Malawians who have created their personal brands successfully.
If you’re a blogger or business owner and you’ve spent even the tiniest amount of time on Instagram, chances are you’ve seen this word thrown around A LOT. But what is a BRAND really!?
I can tell you what it isn’t. It isn’t your logo, or colour scheme, or even the fancy fonts you use. These are all PART of your brand, but your brand itself is something much more extensive than that.
Its the emotions people feel when they hear your name.
Take Airtel as an example.
Airtel Malawi is one company with a lot of branding efforts. Pic credit Airtel Facebook Page
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.