Lately, I have had conversations with several businesses owners regarding the usefulness of Facebook for their businesses. One thing I have discovered is that when most small business owners get started in their business, they generally don’t realize that selling plays a major role in their profits. No matter the product, service, or free content, customers won’t just find your company by chance. Never! You have to be very strategic in the way you approach the selling and marketing of your company. Sales are absolutely vital to the success of your business.
Luckily, social media has made this process much easier for small businesses. And Facebook, with more than 2 billion monthly active users, Facebook is the most popular social network worldwide making it the leader of all social media platforms to exponentially grow your company.
Take a look at these results, according to Pew Research conducted in 2016:
Here are three ways in which you can increase company sales by using Facebook.
1. Promoting your Facebook Page.
Promoting your Facebook page with prospective customers will generate more leads, which will convert to sales. Using Facebook’s promotions option will also allow you to get more clicks to your site. And, even though you have to pay for these leads, it will be well worth your while. If you are not sure on how to pay for promotions on Facebook then contact us.
Here are some organic ways to promote your page:
2. Encouraging visitors to “share” your content
When visitors to your site like your content, they want to share it. Make it easier by including Facebook’s “like” plugin and “share” button in all of your content. After loyal customers share your content, you are sure to see an increasing growth in your company sales.
If you have specific products to sell:
3. Using Facebook Ads
Billions of people are using Facebook daily. This enables Facebook to gather a multitude of demographic and typical interests of its users. Investing in Facebook ads will allow you to plug into this pool of information, reaching your specific target customer or client directly.
These ads can be used to promote:
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.