ZATHU takes their branding very serious. Pic credit. Zathu Facebook Page
If you are just started from here, you know the title has part 2 right. That means there means there is a Part 1. So read part 1 first before you proceed.
(Hope you are back now, so lets get to the other element of branding).
The way you look!
This is the aesthetic side of your branding – its how you represent everything we talked about and build up brand recognition.
Your visual brand identity is what most people think about when they hear the word branding. Its your logo, colour scheme and font choices. Its the images and graphics you use and the way your website looks.
SO WHY DO YOU NEED A BRAND?
Why is Coca Cola so successful? Is it because its product is far superior to its competitors? Probably not.
Its because Coca Cola has one of the most recognisable and successful brands in the World.
Take it from the mouth of one of Coca Cola’s very own executives:
“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business”
Coca Cola Executive
Just because you’re a small business, it doesn’t mean your branding is any less important than it is for Coca Cola.
In a World saturated with small businesses and hundreds of people offering identical products, branding is essential to stand out from the crowd.
A strong, cohesive brand that speaks directly to your target market builds trust, gives your business credibility and persuades people to buy from you.
It adds value to your business. It tells people what you do, why you do it and how you do it. It tells people why you are better than your competitors.
Even better, a strong brand enables you to position yourself as THE person to go to in your niche and allows you to charge way more money.
You could be working your ass off creating, selling, blogging and tweeting, but if you don’t have a strong brand you are putting yourself on the back foot right from the get go.
Okay, okay I get it! But where do I start?
Well that’s where I come in! Stay tuned for lots more branding tips over the next few weeks.
We will be writing about how to create a strong brand, quick tips for improving your existing brand and how to brand your social media.
Our social Media is now starting and check in the comment if we still have any space left by the time you are reading this.
All the best in your efforts to brand as make sure you support our Imaan Brand.
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.