Finding new customers and generating buzz are the key to success for brands of any size, but particularly for small businesses. Without a big marketing budget to spend on traditional advertising and PR, getting your message out there may seem like an impossible task. Fear not, there are plenty of affordable ways to grow your audience, starting with these five.
Meeting the Countess of Wessex
One of the hardest things to do as a small business owner and entrepreneur is to take a step back from your day-to-day efforts and make sure you are doing enough to keep your business successful and growing. Although it's important to focus on getting the work done, there is always a danger that sales may begin to slow down. Even if you are just a one person venture or part of a small team, dedicating time to network and market your business is critical.
Let's break down networking 101 and three areas of focus you need to make it work for your business.
Lately, I have had conversations with several businesses owners regarding the usefulness of Facebook for their businesses. One thing I have discovered is that when most small business owners get started in their business, they generally don’t realize that selling plays a major role in their profits. No matter the product, service, or free content, customers won’t just find your company by chance. Never! You have to be very strategic in the way you approach the selling and marketing of your company. Sales are absolutely vital to the success of your business.
Luckily, social media has made this process much easier for small businesses. And Facebook, with more than 2 billion monthly active users, Facebook is the most popular social network worldwide making it the leader of all social media platforms to exponentially grow your company.
Take a look at these results, according to Pew Research conducted in 2016:
I have seen several parents on my social media timeline congratulating their lads for being admitted into several colleges and universities in Malawi. For some it is not the first time, while for some its their first child to go to college. One thing is certain, for most of the lads, its the first time they will be far from home in a whole new environment from when they were in secondary school.
I had that time for 3 years. I was a freshman in college for 3 years in, 3 colleges, 3 cities and I have some experience being in your position or kid's position.
Most of these lads will not see this, but if your sibling is going to college and you happen to see this post, share it with them because they will need it.
So lets go straight into the real things,
Last Sunday, I had a rare privilege of being hosted Live on Power98.7 FM SA's by Pabi Moloi, inside a feature called "Across the Continent" from 07:42- 8:00 Am inside POwer Breakfast show.
I was speak about the concept of breaking borders in the continent the case of Kufewa Acrobatics & my journey from Malawi to Lesotho & back to SA and other trips with the youth of Malawi that I travel within the continent, the challenges & experience in the different country borders.
Here is part of the interview.
Photo opp in the studio with Pabi Moloi the host!
Get the Interview here. LISTEN
And here is the last part of the interview. LISTEN
We took it social afterwards.
It looks like we are free but the truth is we are caged in our own inaction! We need to do better as young people of Malawi!
Sometime I look at my Country Malawi and am ever convinced from the many discussions and arguments I have listened to and been part of that our biggest problem is POLITICS.
Here is the funny part though, It appears that everyone knows the problem with Malawi and we all have the solutions but NO ONE wants to be the one to finally put the solutions to work!
We can not just complain about politics and hoping one day good politicians will appear from somewhere (Heaven) and still continue to call politics a dirty game which we can not play in.
What is a dirty game when you have taken a week without bathing or washing because you are waiting for the players to clean the water they are bathing in as you watch them bath?
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.