These days, many of your connections with people will happen on social media. It is often where potential new clients will stumble across you for the first time and be intrigued enough to click onto your site to find out more about you and your services or products. So if you want to create an amazing impression from the get go and MAKE THOSE SALES then here are a few quick tips on how you can strengthen your social media branding.
It’s the second month of 2018, y’all!
And while some of you are out here still thinking of where your artists will be “performing concerts” and when they will be “releasing singles”, The ZATHU Band is already transcending our material plane as they tell us about their incredible friendship in “Chinzathu Ichichi” their debut album which is due out on February 19th.
The album will be premiered during a special Zathu Pawailesi radio show which Airs on Zodiak, MBC and Voice of Livingstonia Radios and will then be available for downloads on www.zathu.mw for FREE. That's not all, the album also premiers on Made On Monday with Joy Nathu.
ZATHU takes their branding very serious. Pic credit. Zathu Facebook Page
If you are just started from here, you know the title has part 2 right. That means there means there is a Part 1. So read part 1 first before you proceed.
(Hope you are back now, so lets get to the other element of branding).
The way you look!
This is the aesthetic side of your branding – its how you represent everything we talked about and build up brand recognition.
Your visual brand identity is what most people think about when they hear the word branding. Its your logo, colour scheme and font choices. Its the images and graphics you use and the way your website looks.
SO WHY DO YOU NEED A BRAND?
Some Malawians who have created their personal brands successfully.
If you’re a blogger or business owner and you’ve spent even the tiniest amount of time on Instagram, chances are you’ve seen this word thrown around A LOT. But what is a BRAND really!?
I can tell you what it isn’t. It isn’t your logo, or colour scheme, or even the fancy fonts you use. These are all PART of your brand, but your brand itself is something much more extensive than that.
Its the emotions people feel when they hear your name.
Take Airtel as an example.
Airtel Malawi is one company with a lot of branding efforts. Pic credit Airtel Facebook Page
I’m such a loser”
Is what I told myself
Almost every day of my life a few years ago.
I was sleeping on my mother’s couch and just coming off the biggest failure of my life.
During this time, I learned something I’ve never forgotten.
Let me say I personally would like to help people who have fallen victim of lack of knowledge of their rights online and lack of courage to engage in legal battles. We have taken a lot of things for granted but this must now come to an end. This is why I decided to write this post. Its high time we awoke the sleeping dogs and start barking. This is about Fighting Cybercrime at the Local Level.
Computer criminals can be anywhere in the world, but the victims are here, so Malawi law has to protect us while the enforcement arm has to investigate and respond. Unfortunately, most agencies don't have the tools or know-how to do and for a long time it has been an issue of the absence of an E-transactions Act.
There are three main reasons a victim is likely not to report a cybercrime:
1: the amount of money involved is too small to worry about;
2: they don't believe anything can be done about it, and/or mostly,
3: they don't know where they can report such crimes and in most cases, they are not aware that what has happened to them is a criminal case punishable by law.
The first thing I do when I wake up every morning, is to check my online sources. Be it whatsapp, faceook, twitter, news sites and well mail.
Truth is, we are living in a world where Internet has become a basic necessity. No data bundle for 2 hours and I have a migraine. I simply just can not live without the internet. The way it has hijacked our lives makes it very difficult, if not impossible, for us to fully avoid it. At lwast not me and few other friends of mine. If its not you then observe your children or siblings. So how safe are we on the internet? How secure is our information and our privacy as people? Everyday I see a lot of innocent people in different whatsapp groups being made fun of. I see people's private conversations become a group topic. I get all sorts of emails from services I did not opt in to.
This has raised new questions regarding the privacy and security of people as a safe internet seems to be nothing more than a myth.
Running your own business has many upsides. You can align your company with your interests, values, personal goals and ambition; you can work the kind of hours you want and achieve better work-life balance than you might in a fulltime job; and everything you do is for your company and your own professional success.
Of course there are downsides too, especially when things aren’t going well. However, one downside that is perhaps a common denominator amongst many of the entrepreneurs I meet, isn’t to do with success or failure, instead it’s often lurking in the background causing emotional upset and even ill health. Loneliness.
Okay so if you are heading to the bank or you are already in there for a cash deposit or withdrawal, know that you can save time by talking to each other.
Step 1: If you are going to cash out, talk to someone who is going to deposit. Ask them how much they are depositing. Here is what to do....
The "gig economy" is BOOMING and showing no signs of slowing down.
And I'm not just talking about Tuk Tuk drivers or owning Nissan Tilda for rentals either. People are tapping into all kinds of lucrative and creative "side hustles" these days. The only challenges with my country Malawi are lack of access to good internet connectivity and yeah... lack of belief in everything that looks too good. Call it pessimism.
For instance jobs such as virtual assistants …part-time customer service and bookkeeping … handyman jobs … pet and childcare services … and even individual entrepreneurial projects — the list goes on and on. There is a lot we can DO!
The popularity of these side gigs has grown so much that an ongoing study by Intuit and Emergent Research in countries like USA estimated that 34% of today's work force is from the gig economy.
And they predict that number will go up to 43% by 2020. Which makes perfect sense when you think of the amazing perks people get by tapping into their inner freelancer …Well Malawi used to catch trends very late but I do not think we still do now.
Dennis Imaan is a Global Citizen born and currently staying in Malawi. He loves to share his experiences and lessons with others. Travel, Tourism, Innovations, Media and Youth development are close to his heart.