INNOVATIONS AND ENTREPRENEURSHIP.
I am currently involved in the creating economic opportunities for young people that may in turn result more economic opportunities for my fellow young people.
I mobilize other young people to not only just engage those in authority but to take up responsibility and act in order to achieve the change we hope for through the DFID funded program called (Ticheze Youth Forums) and Lilongwe Township Entrepreneurs Avenue (TEA) where we are engaging over 1000 young people and our leaders in policy issues.
Through Maestros Leadership I train young people in mindset change and entrepreneurship skills. We are working with students from all the major colleges in Malawi and in other 22 countries in Africa to help them become leaders by creating education bursaries for needy students in high schools.
Through The Malawi Youth n Tourism Forum I work with the youth and women in helping them with skills to start different businesses in tourism and I help them find markets for their services and products by taking their businesses online.
In September 2015, I started a campaign to help young people gather and share different skills and information and also collaborate to work on different projects called the Lilongwe TEA (Township Entrepreneurs Avenue). From the initial 15 young people that started gathering for these events every fortnight, the group grew and we have engaged developmental partners like DFID, UNICEF and political leaders in Malawi on different issues affecting young people. We have since come up with Lilongwe Pitch Night a platform which is recreating the entrepreneurial ecosystem in Malawi and we have also organized the TEDxLilongwe event with the theme “DEMAND” in which the speakers were highlighting different issues that the local community is demanding. TEDxLilongwe was a twitter sensation and resulted into being one of the trending topics of that day globally.
PUBLIC RELATIONS AND COMMUNITY OUTREACH.
By working with Lake of Stars Festival as community outreach manager, I use the popularity of the event to highlight some of the issues young people mainly girls are facing. With a global media reach of over 600 million each year, the festival is a great platform to highlight issues of girls’ education, gender and health. And we have used this platform in collaboration with UN entities to engage celebrities and government officials in signing different petitions and talk about the SDGs and make a difference in the community.
The Lilongwe TEA campaign has also been able to travel across the major cities of Malawi with support from DFID and Mhub to solicit different views from young people in Malawi on different things that they are demanding from their leaders. Over 1000 young people were engaged and over 5000 demands were recorded from the events and online.
SOCIAL AND EXPERIENTIAL MARKETING.
I have also engaged different college students from across Africa in social media campaigns #MyMalawi2030 and #MyMaestrosPledge.
These campaigns saw young people share their dreams for Malawi and their pledges on what they plan to do in order to have these dreams fulfilled.
These pledges and demands have since been submitted to the government and development partners for consideration in different policies.
Over 50 young entrepreneurs have Pitched at the Lilongwe Pitch Night platforms helping them to scale up their businesses and find financial support. The pitch Night is always followed online through a hashtag #LLPITCHNIGHT.
Youth unemployment in Malawi is high, with long term youth unemployment being particularly high. This is especially the case among young women, many of whom turn to early marriages and subsistence farming as a solution consequently dropping out of school. On the other hand young men turn to drug abuse and are usually used by politicians to gain political gains.